Brand content · Maison Guénard
From château to plate: filming and photographing exceptional oils
One day of shooting for Maison Guénard, makers of exceptional oils since 1824, with chef Valentin Néraudeau: four recipes filmed in short format for social media, and a photo series ranging from chef portraits to product packshots.
My approach: make the images mouthwatering
You can’t taste an oil through a screen. It had to come alive through everything around it: a chef, a gesture, a plate, the light.
Maison Guénard reached out and shared their brief. Before shooting anything, I sent back a detailed proposal: references, a moodboard, and a precise breakdown of the production, from the day’s schedule to the final deliverables. Production kicked off as soon as it was approved.
I built the day around the château’s spaces: the garden for the ceviche, the drawing room for the vinaigrette, the kitchen for the cod and the ganache, then a white tablecloth for the packshots of each oil. Every film opens on the same aerial view of the estate, like a signature. One shoot, visuals for every use the brand needs.
In every frame, the bottle is present without stealing the show. The plate is what makes you hungry, and the bottle is what you remember.
Four recipes, four product videos
For each recipe, a vertical film designed for social media.
The chef speaks to camera, I film his hands up close, and the oil comes in at just the right moment, as part of the recipe, never forced.
Sea bass ceviche with pistachio oil and citrus, in the château garden.
Citrus vinaigrette with sesame and hazelnut oil, in the drawing room.
Cod loin roasted in a walnut crust with walnut oil, in the kitchen.
Hazelnut ganache with raspberry compote, in the kitchen.
One day of shooting, six families of images
Each moment of the day yields a series the brand can use on its own: the château for the world, the chef for the human face, the plate for the craving, the packshot for the product page.
- 01The setting
- 02The portrait
- 03The gesture
- 04The plate
- 05The styling
- 06The packshot
Product photography and packshots
Chef portraits, food and dessert photography, then packshot photography for every oil in the range: pistachio, walnut, hazelnut, sesame, and grapeseed. Images ready for the website, online store, and social media.
Let’s work together
Launching a product or a range? Let’s talk.
Recipe films, packshots, and food photo shoots. Reply within 48 hours and a free quote.
06 45 99 96 84
timproductions64@gmail.com
Related services: restaurant and hotel videographer, restaurant photographer, corporate video.